There’s a science to color. Finding colors that complement our coloring is often guesswork, a struggle guided by a vague idea of what looks good. A Personal Color Analysis removes guesswork while bringing out what makes you utterly unique.

We all want to look good, but we want to look good while still looking like ourselves. I believe great style is about showing the world exactly who you are. It’s not about trends, or distracting, or camouflaging. It’s about making you look like the most authentic version of you. Science and beauty find a meeting place at ColorGeek Studio. Continue below to discover what personal color analysis can do for you.

What is PCA?

In short, Personal Color Analysis (PCA) is the process by which we determine which colors best complement your natural skin tone.

According to Munsell, any given color has three dimensions:

Hue and Heat: What color is it? How warm or cool is it?


Value: How dark or light is it?


Chroma: How bright or soft is it?


What we think of as “complementary” colors are those that have the same or similar dimensions. Our goal is to find out what dimensions work with YOU. We do this by isolating your unique tone and observing the effects that different colors produce on your face. Some of those effects may be:

More even skin tone
Reduction of fine lines and wrinkles
Increased definition of bone structure
Clearer, brighter eyes
Whiter teeth

At the conclusion of your analysis, you will be placed into one of twelve color categories, or “seasons.” Your season is merely the name of your category, and has less to do with your actual hair, eye, and skin color as it does with the observations listed above.


In addition to the changes you will see in the mirror, PCA streamlines the way you shop, dress, and apply makeup. Not only will all of the colors in your season work with your skin, they will all work with each other. PCA gives you direction, practical resources, and affirmation.



Colorgeek did my color draping and it was a wonderful, fun and educational experience. Knowing what colors work best for me has opened a whole different world for knowing how to dress myself and feeling confident in what I dress in every day.

Meg Knaup-Pooch

Lanie’s attention to detail and visual acuity to decipher the impacts of colors on one another is excellent. She clearly communicated all ways that each different drape affected my skin, and contours of my face. She took the time to ensure we were on the same wavelength…Lanie is a very talented color analyst and I would absolutely recommend her for PCA or her other services.

Joel Mertes